Formula prep that just makes sense.
SnoozyScoop is a range of precision-calibrated measuring scoops — one for every standard UK bottle size. One measure. The right amount. Every time.
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Where we are right now
We're close. Waitlist members get first access and the lowest price SnoozyScoop will ever be sold at.
1,856+ UK parents already on the waitlist.
The standard scoop requires counting.
That's the problem.
The scoop in your formula tin was designed to fill a tin — not to prevent errors.
Counting scoops at 3am is a recipe for mistakes.
Most parents count five, six, seven scoops per bottle — every feed, every day. Tired, distracted, or half-asleep, it's easy to lose count or add one too many.
One scoop. The right amount. Every time.
SnoozyScoop is precision-calibrated to hold exactly the right amount of formula for your bottle size. No counting. No second-guessing.
How it works
Choose your scoop
Select the SnoozyScoop sized for your baby's bottle — from Snoozy 3 (3oz / 90ml) to Snoozy 9 (9oz / 270ml).
One level measure
Fill and level once. The cavity is precision-calibrated to hold the exact number of scoops for a full bottle.
Done. No counting.
Add to your bottle and mix as normal. That's it — every feed, every time.
The full range
Seven sizes. Every standard UK bottle covered.
Snoozy 3
3oz / 90ml · 3 scoops
Snoozy 4
4oz / 120ml · 4 scoops
Snoozy 5
5oz / 150ml · 5 scoops
Snoozy 6
6oz / 180ml · 6 scoops
Snoozy 7
7oz / 210ml · 7 scoops
Snoozy 8
8oz / 240ml · 8 scoops
Snoozy 9
9oz / 270ml · 9 scoops
Compatible with Aptamil, Cow & Gate, Kendamil, SMA, and more.
What parents are saying
"Finally something that makes the 3am feed less stressful. I can't believe this didn't exist before."
— Gemma, mum of two · Manchester
"I always worried I'd miscounted. With SnoozyScoop I don't have to think about it at all."
— Tom, new dad · Bristol
"Such a simple idea. Why isn't this standard kit for every new parent?"
— Priya, mum · London
Frequently asked questions
Which formula brands does SnoozyScoop work with?
SnoozyScoop is calibrated against the major UK formula brands including Aptamil, Cow & Gate, Kendamil, and SMA. Each brand's scoop is slightly different in volume — we've accounted for this in the calibration.
How does it actually work?
Each SnoozyScoop has a precision-moulded cavity designed to hold exactly the right amount of powder for a complete bottle feed at your size. Scoop, level, tip in — no counting required.
When will SnoozyScoop launch?
We're targeting a crowdfunding launch in 2026. Waitlist members get first access and founding backer pricing. We'll keep you updated via email.
Is it safe for newborns?
SnoozyScoop is designed to be a precise measuring aid, not a replacement for following your formula brand's preparation instructions and NHS guidance. Always prepare formula as directed.
What's in the free formula prep guide?
Our guide covers safe formula preparation, common mistakes parents make with measurements, how to read formula tin instructions, and how to use SnoozyScoop effectively.
Ready to simplify every feed?
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